Give Your Audience the Most Valued Leadership Skill With a Professional Keynote Speaker

According to the Wall Street Journal, strategic thinking is the most valued skill in leaders today. But only 3 out of every 10 people have it. Rich Horwath has been ranked the #1 speaker on strategy (SHSMD). He’s a thought-leading author who delivers strategy in a practical and meaningful way while entertaining audiences with humor and a dynamic stage presence. The result is your group will leave with the ability to think strategically: “the most valued skill in leaders today.”

When selecting a keynote speaker to present to your group, it’s important to answer three questions:

1. What topic will provide them with the most value? Too often, audiences sit through a session with a motivational speaker that has no content. A true professional keynote speaker gives the audience tangible value they can take back and use in their work or at home.
2. How does the speaker relate the topic to the audience’s needs? A business keynote speaker that talks about abstract theories or global trends and fails to translate them to the audience’s specific roles is a waste of time. A great leadership keynote speaker is one who challenges the audience to adopt a new mindset or behavior and gives them the knowledge and tools to do so.
3. Is this keynote speaker an expert? When you bring in a professional keynote speaker to your group, your reputation for adding value is at stake. Settling for an inexpensive generalist that speaks on five different topics is a sure-fire formula for a mediocre program. Find out what books and articles the keynote speaker has written on the subject to give you a better understanding of their true expertise.